Customers Quote by Steve Ballmer
![“I don't think anyone has done a [tablet] product that I see customers wanting.” quote by Steve Ballmer](https://sms4smile.com/quotes/img-quotes/c7c/steve-ballmer-3273_customers_i-don-t-think-anyone-has-done-a-tablet-p_1742830.jpg)
“I don't think anyone has done a [tablet] product that I see customers wanting.”
About This Quote
Source Public comment on tablet market, early 2000s
Perceives a lack of compelling tablet products that meet customer desires
In simple terms: No tablet meets consumer needs currently
Key Takeaway
Innovate to create truly desired tablet features
Themes
technology
innovation
market demand
Mood
skeptical
analytical
Type
business
strategic
When to use this quote
- R&D investment
- user research
- prototype testing
Key Concepts
product design
consumer behavior
technology adoption
Questions to Reflect On
- What features would customers truly want?
- How can companies better gauge tablet needs?
A Different Perspective
Market perception may differ from actual demand
![“[Apple and RIM] are probably restricted, in some sense, to a certain maximum. ... If you want to reach more people than that, you sort-of have to separate the hardware and the software issue.” quote by Steve Ballmer](https://sms4smile.com/quotes/img-quotes/a34/steve-ballmer-3273_apple_apple-and-rim-are-probably-restricted-in_174230.jpg)
![“I don't think there is one size that fits all [] I've been to too many meetings with journalists who spent the first 10 minutes of the meeting setting up iPad to look like a laptop.” quote by Steve Ballmer](https://sms4smile.com/quotes/img-quotes/248/steve-ballmer-3273_firsts_i-don-t-think-there-is-one-size-that-fit_198460.jpg)
