Food Quote by Robert B. Cialdini
““Therefore, it is possible to attach this pleasant feeling, this positive attitude, to anything (political statements being only an example) that is closely associated with good food.””
About This Quote
Source Book: Influence: The Psychology of Persuasion, 1984
Positive emotions can be linked to any concept, even political, when paired with pleasant experiences like good food.
In simple terms: Feelings can bias attitudes toward ideas.
Key Takeaway
Pair pleasant experiences with messages to influence perception.
Themes
persuasion
emotion
politics
Mood
engaging
strategic
Type
advertising
psychology
When to use this quote
- marketing campaigns
- political speeches
- product branding
- public health messaging
Key Concepts
association
conditioning
affect
Questions to Reflect On
- How does food affect your view of unrelated topics?
- Can this technique backfire?
A Different Perspective
May oversimplify complex attitudes to mere sensory cues.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
