Attitude Quote by Robert B. Cialdini
““Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.””
About This Quote
Source Book: Influence, 2006
Repeated exposure subtly shapes our attitudes, often without conscious awareness, influencing preferences and judgments.
In simple terms: Seeing something often changes how we feel about it.
Be aware of exposure effects.
Themes
Mood
Type
When to use this quote
- marketing
- education
- personal relationships
Key Concepts
Questions to Reflect On
- How many times have you seen something before forming an opinion?
- Can you identify when exposure is influencing you?
Exposure can lead to unwarranted bias.