Effort Quote by Robert B. Cialdini
““persons who go through a great deal of trouble or pain to attain something tend to value it more highly than persons who attain the same thing with a minimum of effort.””
About This Quote
Source Book: Influence by Robert B. Cialdini, 1984
Effort increases perceived value; when we work hard for something, we cherish it more.
In simple terms: Hard work makes things feel more valuable.
Key Takeaway
Recognize the effort bias in your judgments.
Themes
psychology
value
effort
Mood
reflective
analytical
Type
insightful
educational
When to use this quote
- marketing
- personal finance
- relationships
- education
Key Concepts
cognitive bias
valuation
motivation
Questions to Reflect On
- Do you overvalue things you worked hard for?
- How can you assess true value without effort bias?
A Different Perspective
The bias can lead to overvaluing difficult tasks and undervaluing easier alternatives.
![“Bernie [Ecclestone] is the commercial rights holder so the more outgoing the champion is, the better. Of course. I also do think about our sport and want to make an effort - but in my own way. I am Nico [Rosberg] and not Lewis [Hamilton]!” quote by Bernie Ecclestone](https://sms4smile.com/quotes/img-quotes/15c/bernie-ecclestone-8452_champion_bernie-ecclestone-is-the-commercial-righ_2948.jpg)
