Increase Sales Quote by Robert B. Cialdini
““Price alone had become a trigger feature for quality; and a dramatic increase in price alone had led to a dramatic increase in sales among the quality-hungry buyers. Click, whirr!””
About This Quote
Source Speech: Marketing Seminar, 2010
Price can act as a signal of quality, prompting higher‑priced items to sell better among consumers who equate cost with excellence.
In simple terms: Higher price can imply higher quality.
Key Takeaway
Use price strategically to signal value.
Themes
marketing
pricing
consumer behavior
Mood
analytical
strategic
Type
advice
insightful
When to use this quote
- product launch
- premium branding
- targeting quality‑seeking customers
Key Concepts
signaling theory
price perception
Questions to Reflect On
- How does price influence perceived quality?
- When might low price be a better strategy?
A Different Perspective
If price is too high, it may deter price‑sensitive buyers.
