Business Quote by Howard Schultz
“A great business has to have a conscience. You have to know who you are and who you are not.”
About This Quote
Source Speech: Starbucks Annual Shareholder Meeting, 2012
A business must align profit with ethical purpose and self‑knowledge.
In simple terms: Business needs conscience and identity.
Key Takeaway
Define values and stay true.
Themes
ethics
identity
leadership
Mood
thoughtful
determined
Type
philosophical
inspirational
When to use this quote
- product development
- marketing strategy
- employee training
- community outreach
Key Concepts
corporate responsibility
brand authenticity
stakeholder trust
Questions to Reflect On
- What core values guide your decisions?
- How can profit be measured beyond dollars?
A Different Perspective
Balancing profit and conscience can be financially challenging.
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![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)