Marketing Quote by Greg Thain

“Segmentation: Retailers cannot segment consumers to the degree that manufacturers do and, as a consequence, must favour broader rather than pointed positionings.”

— Greg Thain

“The common approach for manufacturers to the art of segmentation is to slice and dice a large target market into subgroups of homogeneous consumer…

— Greg Thain

You cannot mean everything to all segments of the markets. You cannot have a brand straddling too many meanings.

— Anand Mahindra

Sometimes when we are labeled, when we are branded our brand becomes our calling.

— William Shakespeare

There's a very distinct difference between a really wonderful DIY label and a soft drink company, or a car company, or a clothing brand,…

— Alan Palomo

“Within the category, what is the optimal combination of brands and formats to cover the maximum buying intentions, and what is the optimal price…

— Greg Thain

“The key to profitability for manufacturers is to make their brands non-substitutable in the eyes of consumers, and the best way of achieving that…

— Greg Thain

“10. Stores have massively excessive verbal communication. Products and packaging are a significant part of the clutter. Using iconic images, colors, shapes, and appropriate…

— Herb Sorensen

“Using flawed segmentation schemes, they often introduce products that customers don’t want, because they aim at a target that is irrelevant to what customers…

— Clayton M. Christensen

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

— Marty Neumeier

A brand is a voice and a product is a souvenir.

— Lisa Gansky

“Idea For A Short Documentary Film Representatives of different food products manufacturers try to open their own packaging.”

— Lydia Davis