Customer Quote by Greg Thain
““A similar situation exists for impulse categories that are mostly only considered if the consumer notices them. This is often the case for items such as cut flowers, confectionery, treats and novelties. If the product is not seen, the consumer is unaware of dropping the purchase and won’t seek to find it elsewhere.””
About This Quote
Source Article: Consumer Behavior Insights, 2020
Impulse purchases rely on visibility; unseen items are rarely bought because consumers don’t know they exist.
In simple terms: People buy what they see; unseen items are ignored.
Key Takeaway
Make products visible to trigger impulse buying.
Themes
marketing
impulse buying
visibility
consumer psychology
Mood
informative
analytical
Type
educational
insightful
When to use this quote
- retail displays
- online product placement
- store layout
- event promotions
Key Concepts
attention
scarcity
decision making
Questions to Reflect On
- How can you increase product visibility?
- What other factors influence impulse buying?
A Different Perspective
If a product is visible but not desired, visibility alone won’t drive sales.
