Customers Quote by David D. Cole
“But no customer is going to buy based on their existing wage structure.”
About This Quote
Source Speech: Business Strategy Presentation, date unknown
Customers base purchasing decisions on perceived value, not on their current salary structures.
In simple terms: People buy based on value, not wage.
Key Takeaway
Align offers with perceived value.
Themes
marketing
pricing
value perception
Mood
analytical
strategic
Type
business
marketing
When to use this quote
- product launch
- pricing strategy
- sales pitch
Key Concepts
behavioral economics
price elasticity
Questions to Reflect On
- How can you demonstrate value beyond price?
- What signals influence perceived value?
A Different Perspective
If wages rise, perceived value may shift, complicating pricing.
