““WIN PEOPLE TO YOUR WAY OF THINKING PRINCIPLE 1 The only way to get the best of an argument is to avoid it. PRINCIPLE 2 Show respect for the other person’s opinions. Never say, “You’re wrong.” PRINCIPLE 3 If you are wrong, admit it quickly and emphatically. PRINCIPLE 4 103 Begin in a friendly way. PRINCIPLE 5 Get the other person saying “yes, yes” immediately. PRINCIPLE 6 Let the other person do a great deal of the talking PRINCIPLE 7 Let the other person feel that the idea is his or hers PRINCIPLE 8 Try honestly to see things from the other person’s point of view. PRINCIPLE 9 Be sympathetic with the other person’s ideas and desires. PRINCIPLE 10 Appeal to the nobler motives. PRINCIPLE 11 Dramatize your ideas. PRINCIPLE 12 Throw down a challenge.””
