Advertising Quote by Al Ries
““Advertising can only maintain brands that have been created by publicity.””
About This Quote
Source Book: “The Advertising Concept Book” by Al Ries, 1995
The claim argues that advertising sustains brands only when they already have public awareness.
In simple terms: Ads sustain brands with existing publicity.
Key Takeaway
Build brand awareness before heavy advertising.
Themes
marketing
brand awareness
advertising
Mood
strategic
pragmatic
Type
business
instructional
When to use this quote
- product launches
- rebranding campaigns
- media planning
Key Concepts
consumer psychology
media strategy
Questions to Reflect On
- How can a brand create publicity before ads?
- What low‑cost ways boost awareness?
A Different Perspective
New brands may struggle without initial buzz.
