I mean we might even go to war as to whether we love Coke or Pepsi and our whole identity is wrapped… — Sheena Iyengar Copy Share Image
“Whether we do it consciously or subconsciously, we tend to organize our lives to display our identity as accurately as possible. Our… — Sheena Iyengar Copy Share Image
“The challenges we face when it comes to identity and choice exist precisely because choosing is not only a private activity but… — Sheena Iyengar Copy Share Image
“Changing our behavior purely for the sake of appearances may seem to conflict with the need to be authentic and consistent, but… — Sheena Iyengar Copy Share Image
The great artist Michelangelo claimed that his sculptures were already present in the stone, and all he had to do was carve… — Sheena Iyengar Copy Share Image
“Keeping the bigger picture in mind allows us to reconcile the multitudes we contain, as long as we are also careful to… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share Image
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share Image
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share Image
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share Image
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share Image
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share Image
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share Image
The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share Image
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share Image
