As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you. — Tom Peters Copy Share Image
Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. — Tom Peters Copy Share Image
OLD: Be No.1 or No.2 in Your Market. NEW: Find a Niche, Create Something New. — Tom Peters Copy Share Image
Perception is all there is. If the customer think he's right, he's right. — Tom Peters Copy Share Image
If you love your company and love what you do, you will serve your customers better-period! — Tom Peters Copy Share Image
It's not enough to be close to the customer. You've got to be glued to the customer. — Tom Peters Copy Share Image
Brand inside is more important than brand outside for sustained success. — Tom Peters Copy Share Image
Entrepreneurs have no memories. They take on the world with a completely fresh view. — Tom Peters Copy Share Image
It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And… — Tom Peters Copy Share Image
Remember: You are the only human being in the world who can help this particular customer at this particular moment in time. — Tom Peters Copy Share Image
The magic formula that successful businesses have discovered is to treat customers like guests and employees like people. — Tom Peters Copy Share Image
Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is! — Tom Peters Copy Share Image
Who comes first? Don't be silly, says King Hal; it's employees. That is - and this dear Watson, is elementary - if… — Tom Peters Copy Share Image
Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to… — Tom Peters Copy Share Image
Start by identifying the qualities or characteristics that make you distinctive from your competitors - or your colleagues. What have you done… — Tom Peters Copy Share Image
Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. This valley is… — Tom Peters Copy Share Image
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the… — Tom Peters Copy Share Image
The market may never coalesce around one basic design, or even around two or three dominant devices. — Tom Peters Copy Share Image
If, as I anticipate, a wide array of personal, portable information/communication devices becomes increasingly important and widespread for information-intensive users, it will be a… — Tom Peters Copy Share Image
Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch. — Tom Peters Copy Share Image
Leaders' careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for. — Tom Peters Copy Share Image
I don't know what it means to manage the human imagination, but I do know that imagination is the main source of value in… — Tom Peters Copy Share Image
If there is a single tragic flaw that mars our biggest enterprises, it is conservatism - the failure to fail, and fail big, in… — Tom Peters Copy Share Image
Think about the market, think about the design, and think about who is going to design for that market. Hit the mark. — Tom Peters Copy Share Image
“The “Excellence Standard” is not about Grand Outcomes. In Zenlike terms, all we have is today. If the day’s work cannot be assessed as… — Tom Peters Copy Share Image
