I tried to build a company my father would have been proud to work for, that he would have looked back on… — Howard Schultz Copy Share Image
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company,… — Howard Schultz Copy Share Image
To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the… — Howard Schultz Copy Share Image
What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people… — Howard Schultz Copy Share Image
I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind… — Howard Schultz Copy Share Image
While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering… — Howard Schultz Copy Share Image
Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut… — Howard Schultz Copy Share Image
“There is a word that comes to my mind when I think about our company and our people. That word is 'love.'… — Howard Schultz Copy Share Image
To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any… — Howard Schultz Copy Share Image
Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture. — Howard Schultz Copy Share Image
Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant,… — Howard Schultz Copy Share Image
The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and… — Howard Schultz Copy Share Image
Cutting prices or putting things on sale is not sustainable business strategy. — Howard Schultz Copy Share Image
If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a… — Howard Schultz Copy Share Image
Despite the fact that Starbucks has grown to be a large company. We've always played music in our stores and has always… — Howard Schultz Copy Share Image
“All great companies have passed through bad years that forced soul-searching and rethinking of priorities. How we deal with them will be… — Howard Schultz Copy Share Image
The premium single-cup segment is the fastest-growing business within the global coffee industry. — Howard Schultz Copy Share Image
Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn't… — Howard Schultz Copy Share Image
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one… — Howard Schultz Copy Share Image
We are not in the coffee business serving people, we are in the people business serving coffee. — Howard Schultz Copy Share Image
We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just… — Howard Schultz Copy Share Image
The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have… — Howard Schultz Copy Share Image
When we love something, emotion often drives our actions. This is the gift and the challenge entrepreneurs face every day. The companies… — Howard Schultz Copy Share Image
For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,… — Howard Schultz Copy Share Image
If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products… — Howard Schultz Copy Share Image
The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to… — Howard Schultz Copy Share Image
Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are… — Howard Schultz Copy Share Image
While their service is ending, our responsibility is just beginning! — Howard Schultz Copy Share Image
“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock… — Howard Schultz Copy Share Image
We have a big opportunity in China. We think the number of stores here can rival the number in North America. — Howard Schultz Copy Share Image
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and… — Howard Schultz Copy Share Image
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to… — Howard Schultz Copy Share Image
I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,… — Howard Schultz Copy Share Image
