Business Quote by Tom Peters
“The 'value added' for most any company, tiny or enormous, comes from the Quality of Experience provided.”
About This Quote
Source Book: In Search of Excellence, Tom Peters, 1982
The primary source of a company's value is the quality of the experience it delivers to customers, not just its size or products.
In simple terms: Value comes from great customer experience.
Key Takeaway
Focus on delivering exceptional experiences.
Themes
customer experience
value creation
quality
service excellence
business strategy
Mood
optimistic
inspirational
Type
business
motivational
When to use this quote
- Retail
- software services
- hospitality
- e‑commerce
- consulting
Key Concepts
Experience design
value proposition
customer satisfaction
Questions to Reflect On
- How can you measure experience quality?
- What experience improvements would most boost value?
A Different Perspective
Great experience alone may not offset poor pricing or product flaws.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)