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Customer Quote by Steve Ells

“We have tacos and burritos and things that sound Mexican. But to me, it's about great-tasting food in an atmosphere sympathetic to the food, prepared freshly and served to the customer in a way that's customizable.” quote by Steve Ells — Download Open image

“We have tacos and burritos and things that sound Mexican. But to me, it's about great-tasting food in an atmosphere sympathetic to the food, prepared freshly and served to the customer in a way that's customizable.”

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Customer Food Sound Things Way

More by Steve Ells

You know, I hate to borrow Apple's tag, but think different. Really. From the very beginning. I didn't know what the fast-food rules were.…

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When I started on the very first day with just one restaurant, we used to pick oregano off the stems and chop them. We…

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We have two day-parts, lunch and dinner. We don't have breakfast. We don't have drive-thru. We don't have late night. We don't have 24-hours.

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If we really want to change the way Americans eat, we need to make delicious, sustainably-raised food accessible to everyone. Most people are not…

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Our investors are here for only one reason: great returns. They want to make money.

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One of the pivotal moments for me was realizing that our 'food with integrity' approach at Chipotle was satisfying my passion. That's about bringing…

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When our folks focus on exactly what is needed to succeed in the restaurants, they should be able to lead themselves to restaurateur level.

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I'm very much looking forward to relentlessly focusing on ensuring an excellent guest experience, removing unnecessary complexity from our operations, championing innovation, and pursuing…

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When our employees walk in in the morning, they see food. They have to cook. At the restaurants, we chop cilantro, onions, and limes…

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We want to show all of our customers that the industry standards that we had been employing before - which are considered great standards…

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The earliest recollection I have of being in the kitchen and cooking was in the third grade, and we lived in Germany. And I…

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