Best Quote by Steve Ells
“We're not best in the world at burritos and tacos. What we're best in the world at is building a people culture, sourcing really great ingredients, cooking according to classic cooking techniques, understanding the corresponding economic model and how to tweak that and drive that and provide this really great, new fast food experience.”
About This Quote
Source Interview: Fast food industry discussion, null
The company's strength lies in culture, quality ingredients, classic techniques, and economic savvy, not just food items.
In simple terms: Success comes from culture, quality, technique, and economics.
Key Takeaway
Focus on culture and quality.
Themes
business
foodindustry
culture
Mood
strategic
inspirational
Type
business
culinary
When to use this quote
- restaurant leadership
- brand development
- supply chain
- customer experience
Key Concepts
operations management
culinary arts
Questions to Reflect On
- How can you embed culture into rapid growth?
- What economic levers improve food quality?
A Different Perspective
Maintaining quality while scaling can be challenging.
