You know, I hate to borrow Apple's tag, but think different. Really. From the very beginning. I didn't know what the fast-food… — Steve Ells America Copy Share Image
The economic model was formed by the constraints that I had: a small space, relatively inexpensive building materials, relatively inexpensive investment, a… — Steve Ells Assembly line Copy Share Image
When I started on the very first day with just one restaurant, we used to pick oregano off the stems and chop… — Steve Ells Day Copy Share Image
We have two day-parts, lunch and dinner. We don't have breakfast. We don't have drive-thru. We don't have late night. We don't… — Steve Ells Breakfast Copy Share Image
If we really want to change the way Americans eat, we need to make delicious, sustainably-raised food accessible to everyone. Most people… — Steve Ells Better Copy Share Image
Our investors are here for only one reason: great returns. They want to make money. — Steve Ells Great Copy Share Image
One of the pivotal moments for me was realizing that our 'food with integrity' approach at Chipotle was satisfying my passion. That's… — Steve Ells Best Copy Share Image
When our folks focus on exactly what is needed to succeed in the restaurants, they should be able to lead themselves to… — Steve Ells Focus Copy Share Image
I'm very much looking forward to relentlessly focusing on ensuring an excellent guest experience, removing unnecessary complexity from our operations, championing innovation,… — Steve Ells Experience Copy Share Image
When our employees walk in in the morning, they see food. They have to cook. At the restaurants, we chop cilantro, onions,… — Steve Ells Day Copy Share Image
We want to show all of our customers that the industry standards that we had been employing before - which are considered… — Steve Ells Good Copy Share Image
The earliest recollection I have of being in the kitchen and cooking was in the third grade, and we lived in Germany.… — Steve Ells Being Copy Share Image
We have a terrific team, and our managers are terrific managers, but we have made it too complicated for them and too… — Steve Ells Complicated Copy Share Image
If food is processed - like canned or frozen - you can reduce the risks of pathogens. — Steve Ells Canned Copy Share Image
Certainly, in college, I had no idea what I wanted to do, I studied art history and had a great time, but… — Steve Ells Art Copy Share Image
I was so terrified that the business would not do well and that there would be no way that I would be… — Steve Ells Business Copy Share Image
The first Chipotle was intended to be my source of funding for a full-scale restaurant, a means to an end. But it… — Steve Ells End Copy Share Image
To eat chicken that was raised with antibiotics is safe, right? But long-term, relying on antibiotics as part of our livestock production… — Steve Ells Possible Copy Share Image
If I had taken money from, say, venture capital, they would have wanted a certain return in a certain time period. McDonald's,… — Steve Ells Hand Copy Share Image
Chipotle is really showing that there's a better way to do fast food. — Steve Ells Better Copy Share Image
Looking inward and understanding where you made mistakes in the past helps you set up for change. — Steve Ells Change Copy Share Image
We keep the menu of burritos, tacos, and salads simple so we can make it using high quality fresh ingredients that are… — Steve Ells Fresh Copy Share Image
We're not best in the world at burritos and tacos. What we're best in the world at is building a people culture,… — Steve Ells Best Copy Share Image
Just because food is served fast doesn't mean it has to be made with cheap raw ingredients, highly processed with preservatives and… — Steve Ells Artificial Copy Share Image
