Aspire Quote by Steve Ells
“We aspire to make artisanal tortillas on an industrial scale.”
About This Quote
Scaling handcrafted food requires preserving quality while increasing efficiency.
In simple terms: Make artisanal food at large scale without losing quality.
Key Takeaway
Focus on quality control in scaling.
Themes
food production
scaling
quality
Mood
pragmatic
analytical
Type
strategic
inspirational
When to use this quote
- restaurant chains
- food manufacturing
- product development
Key Concepts
artisan methods
industrial processes
mass production
Questions to Reflect On
- How can you maintain authenticity at scale?
- What quality metrics matter most?
A Different Perspective
Industrial scaling can dilute authenticity.
![“I tried one [lavash], just because, I was like, "I should know what it is," once I got the part. And it's all right. It's like if a matzo and a flour tortilla had sex and had a baby. It's a dry flour tortilla.” quote by David Krumholtz](https://sms4smile.com/quotes/img-quotes/943/david-krumholtz-7751_baby_i-tried-one-lavash-just-because-i-was-li_1229196.jpg)
![“They are so damn 'intellectual' and rotten that I can't stand them anymore…I [would] rather sit on the floor in the market of Toluca and sell tortillas, than have anything to do with those 'artistic' bitches of Paris.” quote by Frida Kahlo](https://sms4smile.com/quotes/img-quotes/50f/frida-kahlo-7157_investing_they-are-so-damn-intellectual-and-rotten_735013.jpg)
