Cannot Quote by Steve Ells
“You cannot take shortcuts. We've shown that we can spend more on ingredients, not less, and charge a fair price.”
About This Quote
Source Press Release: Restaurant Chain, 2019
Quality ingredients justify higher prices; shortcuts undermine value.
In simple terms: Good ingredients cost more, but ensure fairness.
Key Takeaway
Invest in quality, not cost‑cutting.
Themes
quality
pricing
fairness
ingredients
Mood
informative
assertive
Type
business
culinary
When to use this quote
- menu planning
- supplier negotiations
- brand positioning
Key Concepts
business strategy
consumer psychology
culinary arts
Questions to Reflect On
- How do you communicate value to customers?
- Can cost be reduced without compromising quality?
A Different Perspective
Higher prices may deter price‑sensitive customers.
