Bottom line Quote by Steve Ells

People want honest, flavourful food, not some show-off meal that takes days to prepare.

— Ted Allen

In storytelling, the audience actually wants to work for their meal, they just don't want to know that they're doing it.

— Andrew Stanton

In more day-to-day restaurants, things have undergone a seismic change towards informality and sharing, which has been years in the making. Nowadays, people don't…

— Ferran Adria

People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

— Ronald M. Shaich

It all comes back to the basics. Serve customers the best-tasting food at a good value in a clean, comfortable restaurant, and theyll keep…

— Dave Thomas

There's a battle between what the cook thinks is high art and what the customer just wants to eat.

— Mario Batali

It all comes back to the basic. Serve customers the best-tasting food at a good value in a clean, comfortable restaurant, and they'll keep…

— Dave Thomas

“It's an empowering idea. The entire goliath of the food industry is driven and determined by the choices we make as the waiter gets…

— Jonathan Safran Foer

In catering, you're always changing; the client is always dictating to you in terms of their wishes.

— Carla Hall

There is one thing that very reliably try to trumps the food supply and that is food demand. At the end of the day,…

— David Katz

“The multitude of options American diners face on restaurant menus isn’t just a smart business decision. It deliberately avoids offending all tastes, palates and…

— Martin Lindstrom

It amazes me how some people cook up, and attempt to serve you bullshit; and then get angry when you chose NOT to eat…

— Koby Singletary