Skip to content

Better Quote by Steve Ells

“The gimmicks that have driven the fast food sector for years - dollar menus, limited time offers, and merchandising partnerships - are not producing results like they used to, as consumers simply want better tasting, nutritious food and a more compelling experience, not gimmicks.” quote by Steve Ells — Download Open image

“The gimmicks that have driven the fast food sector for years - dollar menus, limited time offers, and merchandising partnerships - are not producing results like they used to, as consumers simply want better tasting, nutritious food and a more compelling experience, not gimmicks.”

★ ★ ★ ★ ★ 4.2 out of 5 (7 ratings)

Better Experience Fast food Food Limited time Nutritious Food Results Time

More by Steve Ells

You know, I hate to borrow Apple's tag, but think different. Really. From the very beginning. I didn't know what the fast-food rules were.…

Image

The economic model was formed by the constraints that I had: a small space, relatively inexpensive building materials, relatively inexpensive investment, a very efficient…

Image

When I started on the very first day with just one restaurant, we used to pick oregano off the stems and chop them. We…

Image

We have two day-parts, lunch and dinner. We don't have breakfast. We don't have drive-thru. We don't have late night. We don't have 24-hours.

Image

If we really want to change the way Americans eat, we need to make delicious, sustainably-raised food accessible to everyone. Most people are not…

Image

Our investors are here for only one reason: great returns. They want to make money.

Image

One of the pivotal moments for me was realizing that our 'food with integrity' approach at Chipotle was satisfying my passion. That's about bringing…

Image

When our folks focus on exactly what is needed to succeed in the restaurants, they should be able to lead themselves to restaurateur level.

Image

I'm very much looking forward to relentlessly focusing on ensuring an excellent guest experience, removing unnecessary complexity from our operations, championing innovation, and pursuing…

Image

When our employees walk in in the morning, they see food. They have to cook. At the restaurants, we chop cilantro, onions, and limes two or three times a day. We make guacamole from fresh avocados.

We want to show all of our customers that the industry standards that we had been employing before - which are considered great standards…

Image

The earliest recollection I have of being in the kitchen and cooking was in the third grade, and we lived in Germany. And I…

Image

Explore all 70 Steve Ells quotes

More Better quotes

If what I write is literature, I guess you'd better emphasize the 'litter.'

Image

Everybody has their cliques, and I was very shy. I'm still very shy. Music opened up doors. I would get to my choir class,…

Image

You can't force people to feel in a certain way, and the sooner you understand that,the better. I feel everything has its way of…

Sidharth Malhotra

Image

I don't believe in competitions between artists. This is insane. Who has the authority to say someone is better?

Image

A strong, durable Puerto Rican economy will leave the island better prepared to handle future natural disasters.

Rachel Campos-Duffy

Image

In my first 100 days as Ontario's Minister of Transportation, I found a willing municipal partner in the City of Toronto that shares our…

Caroline Mulroney

Image

It hasn't been a conscious thing, like, 'I don't want to listen to a bunch of dudes,' but I genuinely like music by women…

Image

Life is going to hit you some line drives, and sometimes you'll have to think fast. However, it's better to think first than to…

Image

I like to collaborate with other people for studio recordings because I believe collaboration, in any form, makes music better.

Image

Absolutely, you can improve and become better at toughness. It's a talent, but it can be acquired, too. I think of it like building…

Image

Not having drops and not taking plays off, if I do that it will make everyone around me better.

Demaryius Thomas

Image

Cara Delevingne and I took an eyebrow selfie. We both have prominent eyebrows, but hers are much better than mine. Maybe we should do…

Image

Browse all 12,575 Better quotes