Decision making Quote by Sheena Iyengar
““the way we frame information for ourselves or for others can make a big difference in how we see and respond to choice. Every time we encounter new information or reexamine old information, we’re influenced by its presentation. We can use framing to our advantage, but sometimes it has a negative impact on the quality of our decisions.””
About This Quote
Source Book: The Art of Decision Making, 2021
How information is presented shapes perception and influences choices, for for better or worse.
In simple terms: Framing changes how we see and decide.
Key Takeaway
Use framing to guide decisions ethically.
Themes
cognition
decision making
communication
Mood
analytical
thoughtful
Type
educational
inspirational
When to use this quote
- marketing messages
- policy briefs
- personal goal setting
- educational curricula
Key Concepts
framing effects
bias
information architecture
Questions to Reflect On
- When does framing become deception?
- How can we recognize biased presentations?
A Different Perspective
Manipulative framing can mislead and erode trust.
![“I think it[3D] should be used as a new artistic form, not as a gimmick, not to impress you but the existence of an environment that you view as a theatrical dramatic experience is - you don't just have the X-Y axis, you have the Z and that makes a difference. You still have the framing, you still…” quote by Ang Lee](https://sms4smile.com/quotes/img-quotes/e8c/ang-lee-2496_art_i-think-it-3d-should-be-used-as-a-new-ar_313718.jpg)
