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Marketing Quote by Sebastian Marshall

“Assume your service is bad. It can’t hurt, and it will force you to improve.” – Harry Beckwith, Selling the Invisible Originally recommended by Derek Sivers to me as “the best book on marketing he’s ever read,” Selling the Invisible is a masterpiece. In it, Harry Beckwith repeatedly makes the…” quote by Sebastian Marshall
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““Assume your service is bad. It can’t hurt, and it will force you to improve.” – Harry Beckwith, Selling the Invisible   Originally recommended by Derek Sivers to me as “the best book on marketing he’s ever read,” Selling the Invisible is a masterpiece.   In it, Harry Beckwith repeatedly makes the point that, before you do any fancy marketing, you need to make your service good.   And he recommends you start by assuming it’s bad.””

Sebastian Marshall

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