Change Quote by Scott Adams
“You can change only what people know, not what they do.”
About This Quote
Changing knowledge influences attitudes, but behavior often resists mere information.
In simple terms: Knowledge shifts views, not actions.
Target attitudes, then shape habits.
Themes
Mood
Type
When to use this quote
- marketing campaigns
- public policy
- organizational training
Key Concepts
Questions to Reflect On
- How can we align incentives with new knowledge?
- What barriers keep behavior static?
People may ignore new facts if incentives stay unchanged.