““share of stomach.” “It’s a good buzzword,” Jeff said. “You can only eat so much. America is testing that a bit. But you can only eat so much food. And people want it differently than they did thirty years ago, twenty years ago, ten years ago.” Indeed they do—I don’t think I’d ever heard of kale ten years ago, or wanted a quinoa salad. “They’re not going to eat more food,” he continued. “What’s going to change is how they eat it, and how they get it. And that was the beginning of prepared foods. And everybody went into it.””
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
