““Regardless of the recent hunger for handcrafted foods, they remain a niche market within the grocery store. America simply didn’t have many centuries during which a unique food heritage created by small pre-industrial farms might take hold. Add to that the evolving technology to process food on a commercial scale, and the large buildings we created to store and distribute these goods—the American supermarket—and you end up with a culinary tradition that consists of Mrs. Paul’s fish sticks, Swanson’s TV dinners, Birds Eye frozen peas, and Kraft Singles.””