“It seems to me that all these factors—from the industrialization of our food to the belief that cooking for our family is a chore rather than a fundamental luxury with unrecognized benefits for the people we love—are directly responsible for… — Michael Ruhlman Copy Share
If you could choose to master a single ingredient, no choice would teach you more about cooking than the egg. It is an end in itself; it's a multipurpose ingredient; it's an all-purpose garnish; it's an invaluable tool. The egg teaches your hands finesse and delicacy. It helps your arms develop strength and stamina. It instructs in the way proteins… — Michael Ruhlman Copy Share
“It seems to me that all these factors—from the industrialization of our food to the belief that cooking for our family is a chore rather than a fundamental luxury with unrecognized benefits for the people we love—are directly responsible for our food-related diseases and illnesses, and what will ultimately drive our need to turn our food confusion into knowledge and… — Michael Ruhlman Copy Share
“He carried the deep, intuitive understanding of the power of food to connect people, knew that food was not simply a device for entertaining or filling our bodies and pleasing our senses but rather that it served as a direct channel to the greater pleasures of being alive, and that it could be so only when that food was shared… — Michael Ruhlman Copy Share
“Right now prepared foods account for 4 to 6 percent of our sales,” Carin told me. “In Chicago, that number is 8 percent. And I expect it will see double-digit growth, which is unheard of in any other department.” “What accounts for the growth?” I asked. “The driving force is women in the workforce and how much time people have,”… — Michael Ruhlman Copy Share
“And we’re going to be here for fifty years, so whatever is not right, we’ll get right.” — Michael Ruhlman Copy Share Image
“Living in this world will change you,” she confides. “It makes me value life. When a friend has a healthy baby, I don’t think… — Michael Ruhlman Copy Share Image
“As a culture,” Pollan writes, “we seem to have arrived at a place where whatever native wisdom we may once have possessed about eating… — Michael Ruhlman Copy Share Image
Stories--from the literature of our culture to descriptions of our days to the lunatic's ravings--appear to be hardwired into us. Even in sleep we… — Michael Ruhlman Copy Share Image
“More troubling is that when faced with an array of complex options,” the article says, “consumers tend to throw reason out the window and pick a product based on what’s easiest to evaluate, not what’s most important, says Sheena Iyengar, director of the Global Leadership Matrix Program at the Columbia (University) Business School. ‘We stick to the familiar or go… — Michael Ruhlman Copy Share
“The social food researcher Harry Balzer noted without prompting that Americans are not cooking more, they’re simply eating more meals at home.” — Michael Ruhlman Copy Share Image
“Regardless of the recent hunger for handcrafted foods, they remain a niche market within the grocery store. America simply didn’t have many centuries during… — Michael Ruhlman Copy Share Image
