Assume Quote by Jonathan Ive
“Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?!”
About This Quote
Source Interview: Design Philosophy, 2015
The quote highlights a bias where personal product failures are internalized, while food failures are externalized.
In simple terms: We blame ourselves for bad products, not food.
Key Takeaway
Recognize bias in attributing blame.
Themes
psychology
bias
consumer behavior
Mood
reflective
inquisitive
Type
analytical
observational
When to use this quote
- product reviews
- food safety incidents
- customer service
Key Concepts
self‑attribution bias
external attribution
Questions to Reflect On
- Why do we attribute blame differently?
- How can we assess responsibility fairly?
A Different Perspective
It may ignore systemic product issues.
