Cheapness Quote by Michael Pollan
““Cheapness and ignorance are mutually reinforcing. And it's a short way from not knowing who's at the other end of your food chain to not caring - to the carelessness of both producers and consumers.””
About This Quote
Source Book: The Omnivore's Dilemma by Michael Pollan, 2006
When people lack knowledge about food production, they become indifferent, which in turn deepens their ignorance and cheapness, creating a vicious cycle of neglect by producers and consumers alike.
In simple terms: Ignorance about food sources leads to indifference, worsening both cheapness and lack of care.
Increase transparency and education about food origins.
Themes
Mood
Type
When to use this quote
- grocery shopping
- policy making
- restaurant sourcing
- home cooking
Key Concepts
Questions to Reflect On
- How can we make food chain information accessible to all?
- What incentives could encourage producers to be more transparent?
The quote assumes all consumers have equal access to information, which may not be true.