Best Quote by Jonathan Ive
“Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do include.”
About This Quote
Source Interview: Design Philosophy, 2014
Excellence lies in minimalism; what you omit is as vital as what you include.
In simple terms: Design is about what you leave out.
Key Takeaway
Focus on essential elements.
Themes
design
minimalism
quality
Mood
thoughtful
analytical
Type
creative
technical
When to use this quote
- product development
- architecture
- branding
Key Concepts
aesthetics
functionality
material science
Questions to Reflect On
- What should be omitted in design?
- How does omission affect user experience?
A Different Perspective
Over-simplification can reduce functionality.
