Basic principles Quote by Sohrab Vossoughi

Products have to be designed in a way that they are comprehensible.

— Dieter Rams

Good design makes a product understandable.

— Dieter Rams

You have to live with your product, you have to know it through and through, you have to look at it, understand it, love…

— William Bernbach

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent…

— Dieter Rams

Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not…

— Dieter Rams

We're very genuinely designing the best products that we can for people.

— Jonathan Ive

Very often design is the most immediate way of defining what products become in people's minds.

— Jonathan Ive

Define what the product will do before you design how the product will do it.

— Alan Cooper

“Something Really New: Three Simple Steps to Creating Truly Innovative Products”

— Nir Eyal

What are our natural principles but principles of custom?

— Blaise Pascal

It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy…

— Donald A. Norman

Make each product the best it can be. Focus on form and materials. What we don't include is as important as what we do…

— Jonathan Ive