Aspect Quote by Dieter Rams

“Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.”

Dieter Rams

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Aspect Design Essentials Good design Littles Products Purity Simplicity

More by Dieter Rams

Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated....

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Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5.…

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Products have to be designed in a way that they are comprehensible.

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I like to be in New York. Le Corbusier described it in the 1930s as a 'wonderful catastrophe.' It is still a wonderful catastrophe,…

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Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to…

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A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes…

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Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always…

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I hate everything that is driven by fashion.

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I am not an early bird. I go to bed normally between midnight and 1 o'clock, so it is understandable that I cannot be…

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Nothing works without details. They are everything, the baseline of quality

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Not the spectacular things are the important things - the unspectacular things are the important things, especially in the future.

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As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind…

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Explore all 44 Dieter Rams quotes

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