Advantage Quote by James P Hackett
“Good design allows things to operate more efficiently, smoothly, and comfortably for the user. That's the real source of advantage. Businesses have started to understand this, so good design will become the price of entry. ... Customers appreciate good design. While they can't necessarily point out what specifically makes it good, they know it feels better. There's a visceral connection. They are willing to pay for it, if you give them a great experience.”
About This Quote
Source Book: The Design of Business Innovation, James P Hackett, 2021
Good design creates efficiency and comfort, becoming a competitive advantage that customers value and are willing to pay for.
In simple terms: Design improves comfort and efficiency, giving businesses an edge.
Key Takeaway
Invest in user‑centered design.
Themes
design
efficiency
competition
user experience
value
Mood
optimistic
inspired
Type
business
strategic
When to use this quote
- product development
- service design
- branding
- customer loyalty
- pricing strategy
Key Concepts
human‑centered design
competitive advantage
experience economy
Questions to Reflect On
- How can you measure design impact on user satisfaction?
- What design elements most influence perceived value?
A Different Perspective
Design alone cannot guarantee success without quality and market fit.
![“Next came the Patent laws. These began in England in 1624; and, in this country, with the adoption of our constitution. Before then [these?], any man might instantly use what another had invented; so that the inventor had no special advantage from his own invention. The patent system changed this…” quote by Abraham Lincoln](https://sms4smile.com/quotes/img-quotes/449/abraham-lincoln-88_adoption_next-came-the-patent-laws-these-began-in_1828.jpg)
