Aesthetic Quote by Thomas J. Watson

Good design is a great combination of common sense, unusual imagination, clarity of purpose–with a prerequisite knowledge of structure, values, color, aesthetic insight and…

— Millard Sheets

Good design is good business.

— Anonymous

Good design is serious business.

— Alan G. Lafley

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

— Dieter Rams

Good design allows things to operate more efficiently, smoothly, and comfortably for the user. That's the real source of advantage. Businesses have started to…

— James P Hackett

The best design work is really done when you spend more time with people, when you have the opportunity to be of the same…

— Yves Behar

Good design is a Renaissance attitude that combines tech, cognitive science, human need and beauty to produce something.

— Paola Antonelli

Good design means as little design as possible.

— Dieter Rams

I believe that the essence of good design is its ability to sustain long term integrity, to become classic and create a truly captivating…

— Candice Olson

Design means being good, not just looking good.

— Clement Mok

The fundamental idea of design is to make the world a better place.

— Bruce Mau

Design is... above all an effort to improve reality... I always try to begin with considerations of its function... I ask myself, who needs…

— Gianfranco Frattini