Design Quote by Dieter Rams
“Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.”
About This Quote
Source Book: Ten Principles of Good Design, 1970
Good design clarifies and sticks in memory; great design adds deeper purpose and resonance.
In simple terms: Clear design is memorable; great design is meaningful.
Key Takeaway
Aim for clarity and purpose.
Themes
design
clarity
memory
meaning
purpose
Mood
inspired
thoughtful
Type
philosophical
practical
When to use this quote
- product development
- marketing materials
- educational tools
Key Concepts
User experience
visual communication
branding
Questions to Reflect On
- How can you test if a design is truly memorable?
- What deeper meaning can you embed in everyday objects?
A Different Perspective
Design must balance aesthetics with function, which can be costly.
