Aesthetic Quote by Millard Sheets
“Good design is a great combination of common sense, unusual imagination, clarity of purpose–with a prerequisite knowledge of structure, values, color, aesthetic insight and a deep reverence for the love of life.”
About This Quote
Source Book: Design Principles by Millard Sheets, 1970
Effective design blends practical sense with creative imagination, clear purpose, structural knowledge, and aesthetic reverence for life.
In simple terms: Good design mixes practicality, imagination, purpose, and aesthetics.
Key Takeaway
Balance logic and creativity in design.
Themes
design
creativity
purpose
structure
aesthetics
Mood
inspired
thoughtful
Type
philosophical
practical
When to use this quote
- branding projects
- product development
- interior spaces
- marketing materials
Key Concepts
visual communication
human-centered design
cognitive harmony
Questions to Reflect On
- How does your design reflect both function and emotion?
- What aesthetic values guide your choices?
A Different Perspective
May overlook user diversity if designer’s personal taste dominates.
