Able Quote by Dieter Rams

“Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.”

Dieter Rams

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Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated…

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Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5.…

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Products have to be designed in a way that they are comprehensible.

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I like to be in New York. Le Corbusier described it in the 1930s as a 'wonderful catastrophe.' It is still a wonderful catastrophe,…

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A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes…

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Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always…

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I hate everything that is driven by fashion.

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I am not an early bird. I go to bed normally between midnight and 1 o'clock, so it is understandable that I cannot be…

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Nothing works without details. They are everything, the baseline of quality

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Not the spectacular things are the important things - the unspectacular things are the important things, especially in the future.

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As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind…

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Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

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Explore all 44 Dieter Rams quotes

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