Being the best Quote by Jeffrey Gitomer
“The best way to do business with a liar is confront them with the truth. Tell them that you do business as a partner. If your lying customer still can't see the light, tell him that you may not be the best choice for business, and that you think you have someone that can serve him better. Then, refer him to the competitor that you hate the most.”
About This Quote
Source Book: The Sales Bible by Jeffrey Gitomer, 2004
Facing deceitful partners with honesty can expose incompatibility and protect integrity.
In simple terms: Tell liars the truth and offer alternatives.
Use honesty to protect your business.
Themes
Mood
Type
When to use this quote
- client negotiations
- partner selection
- referral decisions
Key Concepts
Questions to Reflect On
- How can you maintain professionalism when confronting dishonesty?
- When is it better to walk away?
If the liar is powerful, honesty may backfire.