Asks Quote by Jeffrey Gitomer
“If you find common subjects or interests with a prospect, you can establish a business friendship. Ask about a diploma or picture. Your prospect will be glad to talk about what he/she just did or likes to do. Try to captivate him or her in intelligent conversation with engaging questions about their interests. It's obviously better if you're versed in the subject, because that's where rapport is established. Get the prospect to talk about their passions and what makes them happy.”
About This Quote
Source Book: The Sales Bible, Jeffrey Gitomer, 2004
Building rapport through shared interests creates trust and opens dialogue, making sales conversations more natural and effective.
In simple terms: Find common ground to build trust and ease conversation.
Key Takeaway
Use shared interests to start genuine dialogue.
Themes
rapport
trust
communication
sales
relationship building
Mood
engaging
professional
optimistic
Type
advice
motivational
sales technique
When to use this quote
- networking events
- client meetings
- cold calls
- social media outreach
Key Concepts
empathy
active listening
personalization
Questions to Reflect On
- How can you discover a prospect's passions before meeting?
- What questions show genuine curiosity without seeming intrusive?
A Different Perspective
If you lack knowledge of the prospect's interest, you may appear insincere or uninformed.
