Asking Quote by Jeffrey Gitomer
“Asking, "How much is it?" is THE BIGGEST buying signal. Telling me, "Your price is too high." is THE SECOND BIGGEST buying signal”
About This Quote
Source Book: The Sales Bible (1997)
Price inquiries signal strong interest; objections about price indicate a secondary, but still significant, buying cue.
In simple terms: Price questions show buying intent; price objections are secondary signals.
Key Takeaway
Listen for price cues to gauge interest.
Themes
sales
psychology
pricing
Mood
motivational
strategic
Type
advice
analysis
When to use this quote
- retail sales
- B2B negotiations
- online pricing
Key Concepts
Buying signals
customer objections
Questions to Reflect On
- How do you respond to price objections?
- What other signals indicate purchase readiness?
A Different Perspective
Over‑reliance on price can ignore deeper needs.
