Stay focused Quote by Jean-Paul Isson

If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.

— Jeff Bezos

I think that always our focus is gonna be the customers.

— Andy Jassy

“Bezos believed that high margins justified rivals’ investments in research and development and attracted more competition, while low margins attracted customers and were more…

— Brad Stone

“He says Bezos takes a red pen to press releases, product descriptions, speeches, and shareholder letters, crossing out anything that does not speak simply…

— Brad Stone

“When you promise but don’t deliver, you start competing against yourself, against the image that you have built of your brand for your customers.”

— Pooja Agnihotri

Our focus is on the customers and improving their experience. We believe that if we do that well, competition, prices, and profits will all…

— Bhavish Aggarwal

“If you want to get to the truth about what makes us different, it’s this,” Bezos says, veering into a familiar Jeffism: “We are…

— Brad Stone

“The essence of marketing is narrowing the focus. You become stronger when you reduce the scope of your operations. You can’t stand for something…

— Al Ries, Jack Trout

“The Amazon.com system helped meet Bezos’s goal of creating a good experience for customers.”

— Richard L. Brandt

If you stay very focused on customers and customer success, people pay attention to that - and in turn, they also want that same…

— Aneel Bhusri

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

— Jeff Bezos

“To win, manufacturers must offer more value, in the eyes of the retail customer, than their competitors do. To”

— Greg Thain