Build Quote by Taavet Hinrikus
“We built TransferWise focused on customer innovation. That means we build our product based first and foremost on our customers.”
About This Quote
Source Interview: Business conference keynote, 2019
TransferWise prioritizes customer-driven innovation, building products based on user needs first.
In simple terms: Customer needs guide product development.
Key Takeaway
Listen to customers before building.
Themes
customer focus
innovation
product development
user-centric design
startup culture
Mood
strategic
pragmatic
Type
business
inspirational
When to use this quote
- product launches
- feature prioritization
- user testing
- market research
- feedback loops
Key Concepts
business strategy
design thinking
lean methodology
Questions to Reflect On
- How do you balance customer input with vision?
- What methods ensure diverse customer voices?
A Different Perspective
Risk of over‑reliance on current feedback.
