1960s Quote by Howard Schultz
“In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.”
About This Quote
Source Speech: Starbucks Global Forum, 2018
Public trust erodes over time as repeated disappointments accumulate, making new claims less credible.
In simple terms: Trust declines with repeated betrayals.
Key Takeaway
Rebuild trust through consistent honesty.
Themes
trust
consumer behavior
brand
credibility
Mood
cautious
hopeful
Type
advice
philosophical
When to use this quote
- marketing campaigns
- product launches
- corporate communications
- policy announcements
Key Concepts
social capital
reputation management
psychology of belief
Questions to Reflect On
- What actions can restore consumer confidence?
- How can brands demonstrate lasting integrity?
A Different Perspective
Regaining trust is slow and may never fully recover.
![“Nearly all the writing of our time is likely to disappear in a hundred years. Certainly most readers - and nearly all critics - feel that [Kurt] Vonnegut started to repeat himself, to grow increasingly self-indulgent and meandering, and to sometimes just blather in his later work. But his books up…” quote by Michael Dirda](https://sms4smile.com/quotes/img-quotes/ed7/michael-dirda-3414_1960s_nearly-all-the-writing-of-our-time-is-li_13506.jpg)
![“[In the 1960s]...you could take LSD but you couldn't wear a pantsuit.” quote by Betsey Johnson](https://sms4smile.com/quotes/img-quotes/29a/betsey-johnson-11907_1960s_in-the-1960s-you-could-take-lsd-but-you_14174.jpg)
