Customer Quote by Greg Thain
““Maximise efficiency by limiting and simplifying the range of products handled: This objective usually works against the other objectives, but limiting customers to a smaller range reduces handling, inventory and shelfspace costs. Profits per square foot will usually be increased by reducing the space taken by a category.””
About This Quote
Source Article: Retail strategy journal, 2018
Advocates limiting product variety to boost efficiency, reduce costs, and increase profit per square foot.
In simple terms: Fewer products can mean higher profits.
Simplify inventory.
Themes
Mood
Type
When to use this quote
- store layout planning
- category management
- pricing strategy
Key Concepts
Questions to Reflect On
- How to balance variety with efficiency?
- What products are essential for brand identity?
May reduce consumer choice.