Business Quote by Frank Luntz
“FedEx is another company that's passionate. When it absolutely, positively has to get there is such a great, aspirational phrase. And FedEx used it for almost a decade to communicate the passion of delivering a package. The more passionate you are, the more successful you are.”
About This Quote
Source Corporate Speech: FedEx internal branding campaign, 1990s
Passion drives performance; FedEx’s slogan embodies the belief that enthusiasm leads to success
In simple terms: Enthusiasm fuels achievement in business
Key Takeaway
Cultivate passion to improve results
Themes
business
motivation
branding
Mood
inspirational
energetic
Type
motivational
business
When to use this quote
- sales training
- marketing
- leadership development
- team building
Key Concepts
passion
customer focus
performance culture
Questions to Reflect On
- How can passion be balanced with realistic planning?
- What role does culture play in sustaining passion?
A Different Perspective
Passion alone may not overcome structural challenges
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