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Benefits Quote by Eric Ries

“Lean thinking defines value as providing benefit to the customer; anything else is waste.” quote by Eric Ries
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“Lean thinking defines value as providing benefit to the customer; anything else is waste.”

Eric Ries

About This Quote

Source Book: The Lean Startup, 2011

Lean thinking defines value as delivering benefit to the customer, treating everything else as waste to be eliminated.

In simple terms: Value = customer benefit; waste = everything else.

Key Takeaway

Eliminate waste, focus on customer value.

Themes

lean value customer waste efficiency

Mood

analytical pragmatic

Type

business educational

When to use this quote

  • product development
  • process improvement
  • startup scaling
  • continuous improvement

Key Concepts

business strategy operations design thinking

Questions to Reflect On

  • How do you identify waste in your process?
  • What truly benefits your customer?
A Different Perspective

May overlook intangible value.

2.9 out of 5 (6 ratings)

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