Business Quote by Dave Thomas
“Whether you sell hamburgers or computers, we’re all in the customer service business. Our goal must be to exceed our customers’ expectations every day.”
About This Quote
Every business, regardless of product, is fundamentally about serving customers and surpassing their expectations.
In simple terms: All businesses focus on exceeding customer expectations.
Key Takeaway
Prioritize exceptional customer service daily.
Themes
business
customer service
excellence
Mood
professional
optimistic
Type
leadership
motivational
When to use this quote
- retail
- tech support
- hospitality
- online services
Key Concepts
Service mindset
expectation management
continuous improvement
Questions to Reflect On
- How can you consistently delight customers with limited resources?
- What metrics best gauge exceeding expectations?
A Different Perspective
Resource constraints can limit ability to exceed expectations.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)