Business Quote by Michael Dell
“The key to using the Internet to extend and build relationships is to view ownership of information differently-you need to bring customers inside your business to create information partnerships ... relationships become the differentiator, more than products or services. Businesses become intertwined.”
About This Quote
Source Interview: Business Strategy, Michael Dell, 2010
Success online comes from treating customer data as a shared asset, turning users into partners to create mutual value beyond products.
In simple terms: Treat customers as partners, not just buyers.
Shift focus from product to relationship.
Themes
Mood
Type
When to use this quote
- E‑commerce platforms
- CRM systems
- subscription services
Key Concepts
Questions to Reflect On
- What incentives encourage customers to share data willingly?
- How can companies protect privacy while building partnerships?
Requires trust and data privacy safeguards, which can be hard to maintain.