Apple Quote by Christian Lander

Apple makes computers and they have to be great at providing the product they promised every individual who wants to purchase from them. This…

— Lewis Schiff

I've never owned an Apple product. I like the fact that PCs are open architecture and not locked down like Apple products. I feel…

— Oren Peli

The roots of apple were to build computers for people, not for corporations. The world doesn't need another dell or compaq.

— Steve Jobs

“So we said, "OK, we'll do Apple Computer." In those days there was no money yet in this microcomputer business, and big experienced companies…

— Jessica Livingston

“the course of time, all of Apple’s competitors lost their WHY. Now all those companies define themselves by WHAT they do: we make computers.…

— Simon Sinek

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence…

— Steve Jobs

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

— Jonathan Ive

“their book Information Rules, Haas School of Business Professor Carl Shapiro and Google Chief Economist Hal Varian claim that “the profits you can earn…

— Stephen O’Grady

“The goal of the Apple stores was to appeal to non-Macintosh customers,”

— Adam Lashinsky

“If you went back to the year 2000 and you looked at Apple, most people knew one thing about Apple products: They didn’t want…

— Adam Lashinsky

To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is…

— Douglas Rushkoff

“The product lineup was too complicated and the company was bleeding cash. A friend of the family asked me which Apple computer she should…

— Richard P. Rumelt